I love
solving
problems
through
simple
ideas.

Belo Horizonte, São Paulo, Mississippi, Chicago, New York. Different places, different chapters, same curiosity: how people move, and how ideas travel.

My father taught me to take things apart and rebuild them. My mother taught me to notice what is already there and see the beauty in the moment. Somewhere between those two lessons, I found how I see.

Having navigated advertising, earned, social and the independence of my own agency, I’ve developed a wide-angle lens on what it takes to move an idea into the world. I’m drawn to work that resonates in culture and holds up in execution: from shaping earned-first work for Dove x Crumbl to building product storytelling with Samsung Ocean Mode or exploring new creative possibilities through AI Tap with Coors Light.

I have a strong feeling for when an idea has something real in it. A lot of my value comes from helping create the clarity, support, and momentum to move it forward. I metabolize complexity in a different way, which helps me bring people, ambition, and execution into the same rhythm.

Since I was young, I’ve been fascinated by technology and the tools that change how we make, think, and move. That’s part of why this AI moment feels so energizing to me. I tend to spot possibility early, often in the details, and I’m optimistic enough to believe small shifts can unlock something bigger.

The work has been recognized along the way, and I’m grateful for that. What matters most to me is helping the team succeed and making things that resonate, move culture, and make real impact.

Still learning. Still growing. Still moving things forward.