Wild Turkey Longbranch
Kentucky Straight Bourbon Whiskey

The birth of Longbranch bourbon was a curious endeavor. Matthew McConaughey wanted to bring a little bit of Texas into Wild Turkey’s Kentucky straight bourbon. It’s that sort of “What if…” thinking that inspired the first global campaign for the brand. Within days of launching it had over 10 million organic views and was already being meme’d across the internet.

 
memes.jpeg
 

WE CREATED A MODERN BRAND LOOK AND FEEL INSPIRED BY THE TEXAS SUNSHINE

visual.png
 
 
MATTHEW McCONAUGHEY.png


MATTHEW McCONAUGHEY

He’s a walking catchphrase generator so we made up our very own Longbranch dictionary to help bring the tone of voice to our newly launched Instagram account.