Made in Sweden.
Loved by Brooklyn.

THE CONTEXT
Volvo Cars Brooklyn is opening its doors in 2021. But with so many other brands already present in the borough, how can we stand out and create awareness?

THE IDEA
We capitalized on Brooklyn's cultural fascination with Sweden by creating a series of social films featuring the stories of notable Swedes living in Brooklyn. These films promote conversations around why craft, design, and sustainability are deeply rooted in their identity and how that identity has created a unique relationship between Brooklyn and Sweden.